We created an exclusive yet progressive platform, evoking a sense of sophistication with storytelling at its core. Gary is a very busy man, with involvement in many areas - the new brand and website had to encompass everything Gary is and does.

Centering the brand logo mark at the heart of the brand, the brand identity uses an unapologetically bold responsive logomark and typography to convey its messaging.

With media being of utmost importance, we paired these snippets of Gary's life with a classic yet contemporary typeface that aims to add a level of sophistication to the brand.